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New NWS Winter Alert Products Have Arrived [Video]

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Interactive Content Marketing

The NWS is simplifying its suite of cold weather products to improve messaging of these hazards and provide better decision-making services

HUNTSVILLE, Ala. — As part of the ongoing National Weather Service (NWS) Hazard Simplification Project, the NWS is acting upon data collected during public and partner engagements, surveys, and social science research leading to consolidation of Wind Chill and Extreme Cold products and Freeze and Hard Freeze Products ahead of this winter season.

The new NWS Cold Product Suite will allow NWS to communicate that cold is dangerous with or without wind. Wind chill will not go away although emphasis will be placed on “cold is cold” for public safety. Consolidation of NWS Freeze and Hard Freeze products into one streamlined Freeze Watch/Warning with enhanced language for hard freeze conditions as needed will simplify and improve messaging and service delivery.

The scope of the NWS Frost/Freeze services is focused on vegetation …

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