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New project could attract entertainment industry to Chula Vista NBC 7 San Diego [Video]

The entrepreneur called it “Hollywood 2.0.” Chula Vista called it a “really exciting project.”

Tuesday afternoon, the city of Chula Vista signed a letter of intent with the Chula Vista Entertainment Complex (CVEC). Founder and CEO Aaron David Roberts described it as an extensive entertainment production facility.

“I’ve been calling it ‘Hollywood 2.0 in Chula Vista,’” he said while looking out the window of the top floor of Chula Vista’s new Millenia Library building.

Roberts said CVEC will be able to produce movies, TV shows, podcasts or anything else to be consumed by the masses.

“We are looking at state of the art virtual production technology,” Roberts said while looking at a lot next to the library where a new studio will be constructed.

“It’s in a more immersive experience for the actors. They don’t have to imagine what’s behind them,” he explained. “We are estimating over $544 million in economic impact to the region over our first 10 years in operation.”

“This is …

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