Aaron Poole, marketing executive, PML Group with this week’s Out Look on Out of Home.
OOH advertising is a key driver of brand success, but like all forms of media, its true value is only revealed through effective measurement. Measurement can optimise campaign planning, ensure accountability and transparency, demonstrate campaign effectiveness, and, crucially, capture the all-important currency of attention.
At PML Group, our focus is not only on helping brands win this attention but on quantifying it—ensuring that every element of a campaign is analysed to drive real results. Through our Plan – Action – Review framework, we provide a 360-degree view of campaign performance, using a suite of tools that deliver comprehensive measurement at every stage. From audience targeting and real-time optimisation to post-campaign verification and analysis, we ensure full accountability and offer clients actionable insights.
For more details, visit our Attention Hub at www.pmlgroup.ie.
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