Overheard at ANA Masters of Marketing: Were starting to see more fractional CMOs [Video]

The Drum team is on the ground at the ANA Masters of Marketing 2024 this week in Orlando, Florida. Check back here early and often for the real-time insights we’re hearing from industry leaders.

Carlton Wood, partner & executive viceo-president of business development, Lewis: “We’re starting to see more fractional CMOs, and from a business development standpoint, we’re focusing on former agency colleagues who have transitioned to the client side in these roles. Some of the relationships we built five, 10 or 15 years ago on the agency side are now resurfacing, as these individuals, now fractional CMOs, are looking to build their brands through agency partnerships.”