Panic Perks Up New Zealand With Healtheries Spot – Motion design [Video]

PostedonFriday, November 8, 2024

Kiwi vitamin and supplement brand Healtheries gets a shot of contagious cheerful energy in this spot delivered by director Roberts Kulenko and the team at Latvian animation studio Panic thru TBWANew Zealand.

Panic creative lead/AD Gints Gutmanis: ”The video illustrates Healtheries’ feel-good philosophy ‘Live Life in the Green’. Focusing on joy and liveliness, it challenges traditional health narratives, which often concentrate on ailments, and stands out in the supplement market with a refreshing perspective on wellness.

“By aligning the main character’s pace with other characters, background elements, scene transitions, and match cuts, we gave the clip a cinematic look. We then chose flat lighting with some contour effects to integrate 3D objects into the 2D world and ensure a smooth blend with the 2D illustrations.

Client: Healtheries

Agency: TBWANew Zealand

Production: PanicDirector: Roberts Kulenko CD: Roberts Kulenko, Gints Gutmanis EP: Laura Zavodska, Zane Sietniece, Zane MacDonald Art Director: Gints Gutmanis Animatic: Gints Gutmanis Storyboard …

Tags Ad Creatives, Video Ad Creatives, Video Marketing