Paris Hilton and Nicole Richie Team Up With Sonic: Do Celebrity Fast-Food Collabs Actually Work? [Video]

The latest in a long string of celebrity fast-food collabs, Paris Hilton and Nicole Richie recently became the face of some colorful signature Sonic beverages, as People outlined.

As Hilton and Richie reunite for their three-part Peacock special, “Paris & Nicole: Encore,” they’re also engaging in a high-profile collaboration with fast-food chain Sonic.

The Paris and The Nicole are both part of the Sonic Iconic Drinks campaign, with The Paris featuring Sprite, dragonfruit flavor, and real lemon and lime, topped with whipped cream and Nerds. On the other hand, The Nicole contains Dr Pepper, sweet cream, vanilla flavor, and real strawberries, and it’s topped with whipped cream.

While these limited-time drinks may drive decent sales numbers by “capitalizing on the popularization of early ’00s nostalgia,” per Nation’s Restaurant News, the broader question remains: Do celebrity fast-food endorsements actually drive interest (and traffic)?

According to Marie Claire, a litany of celebs have popped up …