Pause Before You Play – Ohio’s Responsible Gambling Campaign Strategy [Video]

Origo has been a partner and collaborator with Prevention Action Alliance for many years. Prevention Action Alliance works alongside a coalition of organizations, titled Ohio for Responsible Gambling, which is a group or agencies across the state that work to prevent and reduce problem gambling by promoting responsible gambling and building awareness around resources that help people who may be at risk of (or are experiencing) a gambling disorder.

Since 2015, we’ve helped create a long list of awareness and outreach campaigns for this group. For example, Be the 95% was Ohio’s first responsible gambling awareness campaign. And in 2017, it rebranded to Get Set Before You Bet to deliver a prevention message to a wider audience. Now, with new challenges facing Ohio with the introduction of sports betting, Origo was proud to help rebrand this initiative to Pause Before You Play,positioning …