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Perplexitys Shopping Assistant is a Killer [Video]

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Paid Search Advertising

California-based conversational search engine Perplexity is taking a step ahead with its new upgrade, introducing new shopping features that go beyond traditional search capabilities.

CEO Aravind Srinivas believes Perplexity can be India’s AI app. His recent tweet suggested market potential for the search engine in India, which, if implemented, would have interesting vernacular use cases. While Perplexity doesn’t possess its own foundational LLM, the company asserts that it provides substantial value. It currently manages over 100 million queries weekly with the goal of scaling to 100 million queries daily. 

Srinivas has been bullish about expanding the company’s presence. In India, many founders and developers are already building on existing LLMs creating value at the application layer.  

ChatGPT Moment for Shopping?

This comes after Perplexity launcheda new shopping feature for its pro users in the US, where users can research and purchase products. The AI commerce experience, ‘Buy with Pro’, lets users check out pick products from select merchants on …

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