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PERRY ELLIS INTERNATIONAL ANNOUNCES 4 NATIONS FACE-OFF U.S. PARTNERSHIP | PR Newswire [Video]

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Strategic PR Campaigns

Trailblazing Collaboration with the NHL and NHLPA Reinforces Perry Ellis’ Commitment to the Fusion of Sports and Fashion

, /PRNewswire/ — Today, the global fashion and lifestyle brand, Perry Ellis International, Inc. (PEI), National Hockey League Players’ Association (NHLPA) and National Hockey League (NHL) announced an official 4 Nations Face-Off U.S. partnership. This partnership will introduce the elevated, versatile style philosophy of Perry Ellis to the passionate NHL community and further deepens the brand’s growing presence within the intersection of sports and fashion.

Perry Ellis International, the NHL and the NHLPA are demonstrating how fashion is driving a cultural movement in sports.

Including touchpoints on and off the ice, this partnership will create moments for NHL fans and players to experience Perry Ellis’ signature quality craftsmanship and its modern take on classic sports styles. The NHL and NHLPA will host the 4 Nations Face-Off tournament, featuring NHL players from Canada, Finland, Sweden and the United States from

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