Progress on online privacy: now, next & long-term priorities [Video]

Google’s UK Privacy Forum brought together experts to help brands navigate the continuously evolving landscape of privacy and data – now, next and long-term. Here’s what we heard.

User privacy is no longer just a compliance obligation, it’s the new marketing reality. With significant industry changes taking place in the last year alone, including the introduction of the Digital Markets Act, compliance is the name of the game right now, for advertisers, agencies and their tech partners.

As one of Google’s UK data & privacy leads Adam Taylor said at its recent UK Privacy Forum: “You care about being in compliance. It’s what you need and frankly what you expect. It’s our goal to ensure you never have to worry about it. It should be table stakes and it will be.”

His comment set the scene for the guiding principles that followed, to help brands and businesses lay the groundwork …