Reimagined Smartphone Campaigns : ‘Pixel In The Clutch [Video]

The ‘Pixel In The Clutch’ campaign returned for its second year, featuring Google’s ‘Pixel 9’ smartphone. The initiative continued the collaboration between Cossette, Google Canada, Bell, and MLSE, with Toronto Raptors player Scottie Barnes and announcer Jack Armstrong returning for the campaign.

Notably, the campaign focused on the Pixel 9’s AI-powered features, demonstrating how “the technology-enhanced key moments, similar to how Raptors players performed in critical situations as the creative content featured Barnes and Armstrong commenting on everyday scenarios, showcasing how the Pixel 9 and Bell network supported these important moments.”

Additionally, the campaign was “broadcast across TV, digital, and social media platforms, aiming to engage the Raptors fan base in Canada and increase brand awareness.” It emphasized the connection between the Pixel 9’s technology, the Bell network, and the reliability expected from both in everyday situations.

Image Credit: Cossette / Google Canada