Exchange rate challenges has been attributed to a quiet 2024 that saw projected models being withheld and completely withdrawn in the case of the long awaited Oroch bakkie.
Having kept a comparatively low profile throughout much of 2024, Renault South Africa officially detailed its product plans for 2025 at a special media conference in the Magaliesberg on Friday.
Attributing its quiet 2024 to exchange rate challenges as a result of its models being paid for in Euros regardless of the country of origin, Renault South Africa Vice-President of Sales and Marketing, Zian van Heerden, said it wants to remain a key player in the sub-R500 000 segments where a reported 75% of local consumers shop for a vehicle.
“As Renault, we are an importer – we don’t export, we purely import and for us, the biggest issue until before the [local government] elections was the exchange rate,” van Heerden said.
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