Samsung at CES 2025: Tour the ultimate smart home [Video]

Samsung kicked off CES 2025 with a splashy media day before the shows open — pulling top-tier tech reporters into a private event to unveil its latest lineup of Bespoke AI smart appliances. Held at the glitzy Caesar’s Palace in Las Vegas, the showcase made one thing abundantly clear: Samsung wants AI to power everything in your home.

Backed by the trio of Samsung Knox, Bixby, and SmartThings, the company has envisioned an AI experience designed to be user-friendly, energy-efficient, and, most importantly, focused on helping you take care of yourself. Think Maslow’s hierarchy of needs, but with an oven that can pinpoint exactly how hot your turkey is.

For context, Samsung Knox is the company’s mobile security platform; Bixby is Samsung’s AI voice assistant, and Smart Things is the device hub that provides the interconnectivity between all the appliances. These are devices such as the SmartThings Hub, Motion Sensor, and Camera.

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