Samsung debuts Galaxy S22 with Twitch activations in Italy [Video]

The full-funnel activation was a “major success,” the Samsung Italy team said. The six-hour product launch livestreams were a first-of-its-kind campaign for Samsung Italy. During Samsung Italy’s product launch, which was hosted across the three Twitch creators’ channels livestreams, the event had 153K unique viewers, 767K minutes were watched, and 7.6K chat messages were sent on Twitch.² And the total Twitch impressions for the overall campaign were 12M with 2.3M unique users.²

The live sports commercials during Europe’s league of the national champions delivered 1.6M impressions (+16% vs. estimated).³

The Amazon DSP activation delivered 96.6M impressions and reached 15M unique users.⁴ The campaign drove 1.5M detail page views, with a detail-page-view rate of 1.61% vs. the 1.23% benchmark. Ultimately, the campaign generated sales across the mobile experience division with a ROAS of 17.⁵

“Amazon Ads products helped us at Samsung Italy to really generate a complete strategy and integrate …