Sandals Launches Multi-Million Dollar Made of Caribbean Campaign [Video]

Sandals Resorts announced the debut of “Made of Caribbean,” a global, multi-media advertising campaign developed by Leo Burnett.

A pioneer of all-inclusive travel, Sandals and Beaches Resorts is ushering in a new brand direction of pure Caribbean expression, also unveiling an evolved visual identity developed in collaboration with Wolff Olins. The new platform is designed to inspire travellers through authenticity, expertise and a genuine connection to the islands.

“My family has called the Caribbean home for more than six generations and there is no one who knows or loves this region more. We are Caribbean. We believe the Caribbean connects us all, it’s part of our soul and we want to share these unique experiences and this joy with the world,” said Adam Stewart, Executive Chairman of Sandals Resorts.

The omnichannel campaign will launch on December 28, spanning linear television, digital, print, social, and out-of-home advertising in key markets. As depicted in a new brand film narrated by Stewart, …