The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos

SBM Offshore Fuels Oil & Gas with Digital Twins, Robotics [Video]

Categories
Experiential Content Marketing

SBM Offshore India, a wholly owned subsidiary of SBM Offshore, a Dutch-based global group of companies selling systems and services to the offshore oil and gas industry, is constantly fueling its digital transformation journey using AI.

In an exclusive interview with AIM, Jaap-Harm Westhuis, technology innovation and product development director at SBM Offshore, discussed digital twins as a training ground for artificial intelligence.

The Use of Digital Twin

“For us, the digital twin—or the Digital FPSO (floating, production, storage, and offloading) project, as we called it 10 years ago—was one of the foundational projects of our digital journey.” 

Westhuis emphasised that AI and other tools requiring training can be developed and tested using the digital twin. Wherever feasible, the team’s experience and expertise, particularly in design and performance, can be utilised during the design phase.

“These include simulation and process simulation models, which can train agents or artificial intelligence on the digital twin components before …

How to Market to Expensive Keywords
How to Market to Expensive Keywords
5 Steps to Creating Successful Ads