Scams, security & synthetic stars: How brands & agencies can lead in world of AI deception [Video]

With CES in full flow, marketers have descended on ‘Sin City’ and are being seduced by the very latest AI and tech developments. In her latest CEO Soapbox column, Jill Smith of Iris warns against gambling with consumer trust in the digital world.

As CES 2025 kicks off this week, AI and digital technology will be on full display, offering a glimpse into the tools and trends that will shape the year ahead. From hyper-realistic virtual influencers to advanced cybersecurity solutions, this annual showcase will set the tone for how brands and agencies might navigate the opportunities and challenges of emerging tech.

Yet, as these advancements captivate audiences, they also spotlight the growing need for brands to address the erosion of consumer trust in a digital-first world. As CES showcases cutting-edge AI innovations, it also underscores an unsettling reality: the same tools that enhance creativity are being weaponized to deceive.

Deepfakes and …

Tags Marketing Automation, Marketing Strategy, Mobile Marketing, Online Marketing