Show, Don’t Tell ft. Google, Syoss, Pandora [Video]

We all know the old adage of show, don’t tell.

But what does it really mean? And what does it look like in action?

When it comes to a video about your product, service or brand, you should always take full advantage of the medium. Express as much as you can through visuals rather than resorting to descriptive voiceovers or text on screen.

Our picks for this week’s Video Worth Sharing all embody the of spirit of show, don’t tell. Scroll on to see what we mean.

Syoss | The Thief

Intrigue and drama tell this story, which we’ve all heard before, in an appealingly different way. You might find the transition to brand messaging at the end a little clunky, but everything that comes before is well constructed to resonate with Syoss’ audience.

Pandora | Sounds Like You

This is one of the slickest and cleverest ads we’ve seen in ages. Music service Pandora and legendary director Michel Gondry …