How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
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Singer on Radio Hit, Joe Jonas & Tour [Video]

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Content Creation

Alex Warren is in the middle of packing when he logs on to Zoom, sitting in a bedroom with only a bed and some taped-up boxes behind him. It’s just before the holidays, and the pop singer-songwriter is preparing to move from Los Angeles to Nashville with his wife (and fellow Internet personality) Kouvr Annon. “We’re young,” he reasons, “so let’s go experience some other things and see what we like.”

The 24-year-old is accustomed to whirlwind life changes. His latest single, the piano-backed ode to resilience “Burning Down,” became his first Billboard Hot 100 hit in October, and signaled his breakthrough as a musician. Prior to making music his full-time gig, from late 2019 to 2022, he and Annon were major players in Hype House, a popular group of TikTok content creators that frequently collaborated and lived together. (They both starred in the 2022 Netflix docuseries of the same name, which lasted one season.)

Even …

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