Created by 10 Days for the natural deodorant’s Santa-inspired scent, the quirky campaign brings an X-rated twist to a festive fable
From a bushy white beard to a pair of big black boots and a bulging sack, everyone knows what Father Christmas looks like – but have you ever wondered what he smells like? And would you like to smell like him too? To launch its limited-edition Santa-inspired scent, Lost Claus, natural deodorant brand Fussy brings a saucy twist to the season of goodwill with a quirky new campaign – proving that when it comes to St Nick, smelling really is believing.
Created by independent creative agency 10 Days, the launch campaign is led by a film that reimagines the spirit of Christmas in a never-before-told festive fable – offering an X-rated explanation as to why a young boy’s parents smell exactly like Santa Claus.
Directed by 10 Days Chief Creative Officer Jolyon White, the film opens …