Amid the Great TikTok Migration — when flocks of influencers are fleeing to RedNote, Lemon8 and YouTube in fear of a possible national TikTok ban — Snapchat is recruiting influencers to not-so-subtly nudge fans to Find Your Favorites on Snapchat.
The in-house campaign launched yesterday and stars influencers Loren Gray, Savannah Demers, Matt Friend, Avani Gregg and Harry Jowsey. Snap will roll out the influencers’ self-filmed, under 30-second testimonials describing how they leverage Snapchat to connect with fans.
“We wanted to remind audiences both on and off of Snapchat where they can find and support their favorite content creators,” Colleen DeCourcy, Snapchat’s chief creative officer, told Campaign US.
While Find Your Favorites on Snap focuses on fans forming “meaningful”and “authentic” connections with influencers, it also reminds influencers that Snapchat is a stable platform to land regardless of industry changes.
Snapchat has seen a 50% year-over-year increase in the number of creators posting content in …