Snow, beats, and sunset: Gen Z’s new skiing trend fuels winter tourism [Video]

A unique blend of winter sports, music, and social connection is driving a tourism boom in northwest China’s Xinjiang Uygur Autonomous Region, as Gen Z skiers and snowboarders flock to the snow mountains for the now-famous “Sunset Party” experience. How has Gen Z’s desire for personalized, trendy, and social experiences changed the landscape of winter tourism? Watch the video for more.