SOLVD uses tech, media creative for Hunter Water campaign [Video]

SOLVD, the Newcastle-based independent media and creative consultancy, has launched a new campaign for Hunter Water that combines technology, media, and creative to promote water conservation in real-time.

The campaign, Every Day is a Good Day to Save Water, is SOLVD’s first campaign for Hunter Water after securing the media and creative account as part of its expanding service offering into media in 2024.

The campaign leverages real-time weather triggers and programmatic plugins, aligning the media strategy with live weather conditions to deliver dynamic, contextually relevant messaging to consumers in the NSW Hunter region. Hunter Water is a state-owned corporation (SOC) that provides drinking water, wastewater, recycled water, and some stormwater services to a population of more than 600,000 people in homes and businesses across NSW’s Lower Hunter.

This tech-driven approach integrates seamlessly with the creative execution, which centres around the strategic insight — people don’t see the …

Tags Creative Concept, Creative Execution, Experiential Marketing