Sportz Village celebrates Dileep, a cricketing misfit in its latest campaign! Marketing Communication News [Video]

Following the recent ‘The Syllabus of Champions’, Sportz Village, India’s largest school sports organization, has launched its latest campaign in collaboration with Scarecrow M&C Saatchi.

The campaign is a heart-warming redemption story of Dileep, a boy from humble origins who gets ridiculed on the cricket field.

Saumil Majmudar says, CEO and MD, Sportz Village, “While talent is abundant, it needs to get the right opportunities at the right place at the right time. Dileep’s story is a powerful reminder that creating champions is a collective effort – that includes parents, educators, coaches, school leaders, funders, Govt. and policymakers. At Sportz Village, we often encounter such talent, working with schools and students all across India. As we release this film today, we also celebrate🎉 the 16th birthday of EduSports, our pioneering in-school sports and physical education program. The film reflects our commitment to identifying and nurturing talent from schools and communities across India, to fulfil dreams of gold and glory.”

…