Steve O’Donnell Spills on NASCAR’s Next Car Design as Planning Begins for Gen-8 [Video]

NASCAR’s relentless pursuit of innovation continues as plans begin for the Gen-8 car, promising to integrate cutting-edge technology while maintaining the focus on sustainable and cost-effective racing.

With the introduction of the Gen-7 Cup Series car back in 2022, NASCAR sought to improve the quality of racing and the entertainment value of the sport, goals they have largely achieved. The Gen-7 vehicles have delivered closer races and have been well-received by fans for the most part, setting a solid foundation for the transition to Gen-8.

NASCAR’s COO Steve O’Donnell has confirmed the initial stages of planning for these Gen-8 cars, noting a few key focus areas, notably the incorporation of environmentally friendly fuels. This move aligns with global trends in the auto industry toward more sustainable practices. Moreover, maintaining the competitive nature and ensuring cost-effectiveness remains paramount. In his comments reported by Adam Stern, O’Donnell stated: “We’re working on everything,” …