SuperValu Shares the Festive Magic with New Campaign from Boys+Girls [Video]

With the battle for the Christmas shopping aisles well underway, SuperValu has rolled out its own festive offering across TV and BVOD as part of a tactical campaign created by Boys+Girls.

The campaign revolves around three TV ads featuring a range SuperValu’s premium own-label Signature Tastes products while highlighting the savings products help create festive magic in Irish homes.

The campaign, called “Share the Magic”, also sees the return of the SuperValu family at home during the Christmas period engaged in playful and relatable moments of Irish family life around the dining table.

“Christmas is a time when Irish families come together to create magical moments, and SuperValu is proud to be at the heart of these celebrations,” said Shane Lynch, marketing manager at SuperValu.

“Our festive campaign shows how SuperValu provides all the ingredients for a magical Christmas, from our premium Signature Tastes range for entertaining to our everyday …