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Ted DiBiase Sr. Recalls WWE’s Creative Downturn In The 1990s [Video]

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Experiential Content Marketing

During a recent edition of his “Everybody’s Got A Pod” podcast, WWE Hall of Famer Ted DiBiase Sr. discussed the potential influence of Vince McMahon’s steroid trial on the lackluster creative direction of the 1990s as WWE attempted to develop a family-friendly product.

You can check out some highlights from the podcast below:

On the WWE creative at the time: “I don’t know. I mean, it’s kind of like — a marketing decision? I mean he was, you know, appealing to a much younger audience, I guess, is what he was trying to do. Because you got a lot of little fans, you know, wrestling fans, and they’re going to go out, and they’re going to buy the stuff, the dolls and all the stuff.”

On being around William Shatner:“I would see him at Comic Cons, and he would be like one of the featured guys, for autograph signing, you know, William Shatner. And yeah, he was pretty much a stuck-up …

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