Teriyaki Madness launches 1st national ad campaign [Video]

Teriyaki Madness, a Denver-based fast casual Asian-inspired franchise, is launching its first national advertising campaign from independent creative agency Party Land. Merging humor, creativity and original music, “Crazy Delicious” aims to shake consumers out of their predictable lunch and dinner routines and get them to cross the street to try something totally different, said Jodi Boyce, chief marketing officer at Teriyaki Madness.

“We’re excited to share this funny and delicious spot with the world,” she said in a company press release. “Teriyaki Madness has over 160 fast casual restaurants nationwide, but this is our first larger national media buy. We want people to know that our teriyaki is so good, it will fix just about anything going on in your life even if you accidentally sleepwalked through the neighborhood naked and perhaps embarrassed the entire family. It’s nothing some craveable teriyaki bowls can’t fix. We take our food seriously, but …