Thanks to Zendaya, East-West Engagement Rings May Be 2025s Defining Jewelry Trend [Video]

For the uninitiated: east-west is a setting where the diamond is laid horizontally and perpendicular to one’s finger. It’s traditionally a less popular choice, as the vertical settings elongate the finger and often create the optical illusion of a bigger gem in the process.

Yet, thanks to Zendaya, east-west diamonds are now getting their time to shine. “Zendaya’s engagement ring will definitely reignite the east-west trend,” gemologist Olivia Landau of The Clear Cut tells Vogue. McCormack, whose fans include Saoirse Ronan and Zoe Kravitz, is known in particular for the setting and is partially responsible for the resurgence: “The style is a hallmark setting of the celebrity-favorite jeweler,” says Daisy Shaw-Ellis, Vogue’s jewelry director. “East-west settings were popular in the Art Deco era and were very hard to find in the modern market until the past five years or so.”

It’s also important to note that the east-west setting can be, well, a bit of a flex. …