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The 2025 Travel Trend Report [Video]

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Paid Search Advertising

2024 saw some key travel trends, such as the rise of the “cool-cation”, destination dupes, slow travel, and active-tourism. Looking ahead, a survey by Accor shows that 74% of Brits plan to travel abroad in 2025, but where will they go, and what types of adventures will they pursue?

With exciting trends on the horizon, we’ve curated a list of the top adventures Brits will pursue and the 20 most trending destinations. The report draws from an extensive analysis of two years of UK search data for over 200 popular destinations, combined with survey insights and keyword search volumes to predict the growth of these travel trends. Get ready to dive into these exciting travel adventures that await you in 2025!

2025’s top 10 travel trends

AI-tinerary

An Accor survey revealed that 13% of Brits would use an AI-tinerary in 2025, as searches for “AI in the travel industry” have seen a staggering 100% increase over …

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