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The centrist dad duo winning over millennial women: How Alistair Campbell and Rory Stewart reached cult status with their no. 1 podcast (and even have groupies) [Video]

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Marketing Podcasts

When thinking of acts capable of selling out venues quicker than the Foo Fighters a global pop sensation will likely spring to mind.

But it’s an impressive feat earned by former Downing Street Director of Communications and Strategy Alastair Campbell, 67, and former Cabinet minister Rory Stewart, 51, with their live tour of The Rest is Politics.

The centrist duo took to the UK’s capital this week as part of their UK tour, entertaining hordes of fans with their live show of their podcast, which attracts a staggering 2.5 million listens each week.

While their tour might not include glitter and friendship bracelets, it does have a tight knit fanbase of predominantly women packing out venues, with some even arriving in shirts with the duo’s face on.

It’s evidence of a whirlwind two years for the charismatic pair, who didn’t count each other as friends before the show, but together, they’ve masterminded Amazon Music’s podcast of the year boasting over 145 million total downloads.

Alastair Campbell and Rory Stewart …

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