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The dirty business behind clean beauty: ‘Don’t fall for the marketing messages’ [Video]

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Shutterstock/Caterina Trimarchi

Elaine Maguire O’Connor says brands need to be aware that consumers will not stand for greenwashing.

READING THE INGREDIENT list of any beauty product can be a mildly alarming experience. Chemicals like cetrimonium chloride and sodium acrylate are omnipresent yet few of us have any idea what they do or why they’re used in our favourite moisturiser.

Coupled with the mounting concern at the impact plastic bottles and containers have on the environment, it’s little surprise that so …

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