We’ll be on the ground at The World Economic Forum next week, exploring how tech, politics, media and marketing intersect.
If you think Davos is just for politicians and bankers sipping coffee in the snow, it’s time to rethink. When The Drum touches down at the World Economic Forum this year, we’re bringing marketing into the big conversations shaping the global agenda. From AI to social media regulation to the evolving role of trusted media, we’ll be exploring where marketing intersects with macroeconomics, geopolitics and technology.
What to expect
We’ll be hosting a series of intimate interviews at The Financial Times House with some of the most influential figures in business, technology and media. I’m particularly excited about hearing from IBM’s Jonathan Adashek on the real-world potential of AI, Sir Martin Sorrell on how geopolitical shifts are reshaping media investments and Richard Edelman on the state of trust in a world increasingly driven …