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The Future of Driving: An Exclusive Look at BMW iDrive X [Video]

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Experiential Content Marketing

The newest iDrive iteration is almost here. BMWBLOG got to take an up-close and personal tour with Christian Bauer, Head of BMW Group User Interface Design, who showed us around the different elements and gave us additional insights behind the design and functionality of the new displays. In the video, you’ll get a taste of what will eventually peer back at you when you slide behind the wheel of every new BMW.

What’s New In iDrive X

In the video, Christian Bauer walks us through some of the most impressive parts of iDrive X. He starts by explaining that iDrive X relies on four key components: the Panoramic Vision Display, the central display, the 3D head-up display, and the steering wheel. Bauer dwells first on the central display. He emphasizes that it’s not a form-following-function affair – or the other way around. It’s canted forward, to ease driver engagement, and just the right size – …

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