The Hidden Power of Platform Partnerships: A Marketing Agency Growth Story [Video]

Running a marketing agency is challenging enough – finding clients, delivering results, managing teams – but what if there was a way to differentiate your agency while simultaneously creating more predictable revenue? Many agency owners find themselves stuck in the feast or famine cycle, constantly chasing new clients while trying to keep existing ones happy. The traditional agency model can feel like you’re always starting from scratch, having to prove your worth with each new prospect.

But what if there was a way to instantly establish credibility, create recurring revenue, and position your agency as a true strategic partner rather than just another service provider? What if you could leverage an established platform’s reputation and resources to grow your own agency? That’s exactly what some forward-thinking agencies are doing through strategic platform partnerships.

Today’s guest knows this journey firsthand. Ali Schwanke is the founder of Simple Strat, a growth marketing agency that has successfully leveraged platform partnerships, particularly with HubSpot, to build a thriving agency. Ali has not only transformed her own agency through this strategy but has helped countless other businesses implement and optimize their marketing technology stacks. She’s here to pull back the curtain on how platform partnerships can be a game-changer for agency growth.