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The latest evolution: PWHL unveils game jerseys with team names, logos [Video]

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Experiential Content Marketing

The Professional Women’s Hockey League has revealed the jersey designs for its six newly named teams.

Each PWHL team operated under its city name, with players wearing jerseys featuring the league’s logo in its inaugural season before names and logos were announced last month.

The Toronto Sceptres, Montreal Victoire, Ottawa Charge, Boston Fleet, Minnesota Frost and New York Sirens will start the PWHL’s second season on Nov. 30 with jerseys designed to reflect each team’s identity and to be sold to the public as replicas.

Led by PWHL vice-president of brand and marketing Kanan Bhatt-Shah, the league consulted Creative Agency Flower Shop to design the jerseys manufactured by Bauer, the PWHL said Thursday in a statement.

“Players and fans alike have been waiting for this moment and we couldn’t be happier with the six unique looks each team will don moving forward,” said PWHL senior vice president of business operations Amy Scheer.

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