This Brand New Dodge Viper Spent 28 Years On Top Of A Dealer Sign [Video]

Experiential Content Marketing

Post author By Curator
Post date November 8, 2024

A Dodge Viper that spent 28 years on top of a Kentucky dealership sign has been brought back down to Earth.
Audubon Chrysler has only removed the Viper once before for a refresh and that was 15 years ago.
Images of the Viper back on firm ground reveal the ravaged paintwork and a ton of straw under the front clam.

For nearly 30 years, a Dodge Viper perched high above a Kentucky dealership sign has served as a bizarre, sky-high monument to Mopar muscle and marketing theatrics. But now, the red roadster is back down on terra firma. The V10 sports car’s tires have been in contact with the air just once in 28 years, and that was for a refresh 15 years ago.

“This gal is getting a makeover,” wrote Henderson-based Audubon Chryslerin a Facebook post. “If you notice the Viper coming down today it’s to clean it up and give it some new paint! We promise the Viper will be back to …