Thought Leadership Conversations – Marketing: The Secret Weapon of Manufacturing for Disruption [Video]

Watch the TCS Thought Leadership Forum: Thought Leadership Conversations to explore how marketing can be leveraged as a secret weapon for disruption in the manufacturing industry.

The manufacturing industry is undergoing a significant transformation, shifting from pure production to a focus on customer connection and market anticipation in the digital age.

Marketing, with its emphasis on connection, brand building, and data insights, is emerging as the key differentiator for manufacturers to thrive in this evolving landscape.

The themes discussed include:
• Direct Engagement in the Digital Age: Discover how manufacturers leverage direct-to-customer and direct-to-business models to establish stronger connections and provide personalized experiences.
• AI & Automation: The Marketing Powerhouse: Uncover the potential of AI-powered tools to revolutionize marketing strategies, from predictive analytics to hyper-personalized campaigns.
• Brand Building: Beyond the Product: Learn how to create compelling brand narratives that resonate with your target audience, differentiate your offerings, and foster emotional connections.
• Hyper-Personalization at Scale: Explore cutting-edge strategies for delivering tailored experiences that drive engagement and loyalty.
• Data as the North Star: Understand how harnessing data and analytics can empower manufacturers to make informed marketing decisions and optimize campaigns.

Speakers participating:
• Anupam Singhal, President – Manufacturing, Tata Consultancy Services
• Anna Gallagher, Digital Customer Experience Director,
Jaguar Land Rover
• Sonja Gray, Director of Demand Generation & Account-Based Engagement, Avery Dennison
• Sabrina Williams, Global Customer Experience, Marketing & Sales, IT Solutions Leader, DuPont

Comment to share your thoughts on the discussion.