Tom Hardy’s well-worn face shows life experience – let’s not be afraid to get old [Video]

PEERING through hordes of Christmas shoppers yesterday, I spotted the rugged face of actor Tom Hardy.

Alas, not in real life. It was the moody, black and white advert for perfume brand Jo Malone.

The handsome and rugged Tom Hardy in a perfume brand Jo MaloneCredit: jomalone

Every female celebrity promoting a mascara or pair of trainers is porcelain-skinned with a forehead like a hard-boiled egg – where are the equals to broody, scholar-like Hardy?Credit: Splash

The snap crops in on the 47-year-old, showing rows of deep frown lines and crow’s feet around his eyes.

My immediate thought was that his weathered mug looked very handsome indeed.

And how wise he must be with all that furrowed forehead. What a deep thinker.

But then it struck me — I looked for his female equivalent on any billboard or poster in the shops and realised there isn’t one.

Every female celebritypromoting a mascara or …

Tags Brand Identity, Brand Loyalty, Brand Values, Marketing