The UK has long been an epicentre for creativity and innovation, especially in the realm of animation. From the golden age of British cartoons to cutting-edge CGI marvels, the UK’s animation industry is globally renowned.
THE RISE OF ANIMATED VIDEO PRODUCTION
A picture is worth a thousand words, but an animated video can be worth millions. Literally. By 2023, the global animation industry is projected to reach a staggering $270 billion. A huge chunk of that comes from the USA, where animated video production is not just flourishing—it’s booming.
Why? Animated videos have the ability to simplify complex ideas, making them easily digestible and appealing to a wide audience. They can cater to different age groups and tastes, offering endless creative possibilities. What’s more, a report from HubSpot reveals that 54% of consumers prefer to see video content from a brand they support. Now, that’s something you can’t ignore.
But hold on, it’s not as simple …