Trey Kennedy Details His ‘Basic White Girls’ Viral Bit (Exclusive) [Video]

Trey Kennedy was just a teenager when he started creating content on social media, but his charisma and humor have carried him over a decade into the future and its exciting new ways to go viral.

While speaking to PEOPLE about his new wine brand, Basic Cellars, Kennedy looked back on his career, which started by making singing videos on the now-defunct video-sharing platform, Vine. His starting point is the same as many other successful creators, like Shawn Mendes.

In fact, back in their Vine days, Kennedy says he used to collaborate with the Grammy nominee on “six-second covers,” as they were called in reference to the time limit on shared videos.

“It was like, ‘What’s up, man? What you singing today?'” Kennedy recalls of his interactions with Mendes. “We didn’t remain good buddies over the past 12 years or whatever, but I’m glad he’s doing well.”

…