Categories
Paid Search Advertising

Trump risks backlash with anti-trans ads targeting Harris [Video]

Anti-trans ads targeting Kamala Harris are flooding the airwaves in the closing stretch of a nail-biting US election, as Donald Trump seeks to win over undecided voters with a divisive strategy that experts warn could backfire.

The Trump campaign and Republican groups have poured tens of millions of dollars into the inflammatory television ads, which have aired in key battleground states and during nationally-broadcast professional football games that draw a strong viewership.

The advertising blitz — which rights groups say demonizes an already vulnerable transgender community –- suggests Republicans are banking on “culture war” messaging to move the needle in a US election that is still too close to call.

“Kamala supports taxpayer-funded sex changes for prisoners,” a female narrator says in one of the ads.

“Kamala is for they/them. President Trump is for you,” she adds, referring to the pronouns used by some transgender and non-binary people.

The ad …

Watch/Read More