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President-elect Donald Trump emerged victorious from the grueling 2024 election cycle with the help of candid, long-form interviews being broadcast directly in voters’ ears, marking a dramatic shift in the types of media that can influence Americans.
The Poynter Institute noted that some have even dubbed 2024 the “podcast election,” as both Trump and Vice President Kamala Harris made multiple appearances on programs that reach very specific, large audiences. But one candidate appeared to take more advantage of the medium.
Trump surrogates Lara Trump and Elon Musk have both said podcasts “made a difference,” while the Trump campaign believes that podcast appearances helped voters see the “human side” of the candidate.
“This is the future. Long-form podcasts and, of course, Elon Musk’s X,” Fox News contributor Joe Concha said.
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