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Unisom And Saquon Barkley Team Up to Tackle Sleepless Nights for Football Fans | PR Newswire [Video]

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Strategic PR Campaigns

Playful Campaign Brings Relief to Fans Losing Sleep Over Barkley’s Milestone Season with Lullabies, Sheep, and Unisom®

, /PRNewswire/ — After a season of restless nights for football fans, star running back Saquon Barkley has teamed up with Unisom®, the #1 doctor and pharmacist recommended over-the-counter sleep aid, to bring some much-needed relief. With his milestone season keeping some fans wide awake and tossing and turning, Barkley partnered with Unisom® to deliver a solution: it’s time to put those restless football realities to bed with Unisom®.

The social-media-first campaign that launched last night, takes a fun and playful approach to fan sleeplessness. In a series of social posts shared on Barkley’s channels, the football star nods to the sleepless nights fans have endured over this season. The posts feature a lullaby recited by Barkley, complete with visuals of counting sheep and subtle reminders that Unisom®is here to help fans …

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