Are personalized advertisements leading towards the potential breach of theright to privacy? Is tailored marketing paramount to personalized content orpersonalized contempt of privacy? Are the current Data Protection lawssufficient enough to secure the personal data of the individuals? How to preventthe breach of the new age asset namely the data in the current era wherebythere’s a close eye on your web activities in the name of distinctive contentdriven algorithms provided to the individuals?

The issue of personal data protection remains an unresolved quandary, particularly concerning tailored marketing practices on the internet. Despite advancements in legislation and regulatory frameworks, the efficacy of safeguarding individuals’ personal data in the realm of online personalized marketing persists as a paramount concern. Henceforth, this article endeavors to elucidate how a seemingly inconspicuous lacuna within extant data protection legislation may precipitate a transgression of Article 21, as enshrined within the …

Tags Content Promotion, Content Strategy, Creative Content, Inbound Marketing, Lead Generation