US Ad Industry Extends Success in Fight Against Fraud with Fourth Straight Year of Sub-1% IVT in TAG Certified Channels | PR Newswire [Video]

TAG Annual US Fraud Report Shows Continued Low Fraud, Reinforces Recent Analysis Showing $10.8 Billion in Advertisers Savings from Industry Fraud Programs

, /PRNewswire/ — The fight against ad fraud appears to be solidifying its long-term gains, according to the 2024 TAG US Fraud Benchmark Report. The report found that the digital advertising industry successfully held invalid traffic (IVT) under 1% in TAG Certified Channels (TCCs) in the United States for the fourth consecutive year. The annual benchmark report reinforced the findings of a groundbreaking analysis in October that found industry anti-fraud programs saved advertisers $10.8 billion in 2023 that otherwise would have been lost to IVT. 

Conducted by The 614 Group, this year’s benchmark report also showed the incredible increase in adoption of TAG’s Certified Against FraudProgram across the advertising supply chain over the last eight years. Since 2017, the volume of TCC impressions analyzed — in which multiple entities involved in the …