Marks & Spencer today returns to the nation’s TV screens as it launches its new brand proposition: ‘Spend it Well’. More than just a tagline, ‘Spend it Well’ is a call to action – designed to inspire and enable people to make every moment special by focusing on the quality experiences, people and things that really matter.
The advertising campaign is the first from Valenstein & Fatt (the creative agency formerly known as Grey London) and marks the first time M&S has united both its food and clothing divisions under one tagline. Through a ‘single front door’ approach, the line will sit across all digital channels, in-store and all M&S marketing communications moving forward, including M&S Bank and its rewards club, Sparks.
‘Spend it Well’ is based on the insight that, in a world of abundance, people increasingly seek out what is important: the quality experiences, people and things that …