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Velux and Twenty highlight the magic of stars in new spot adobo Magazine [Video]

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Experiential Content Marketing

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COPENHAGEN, DENMARK — A new campaign created by Copenhagen creative agency Twenty for VELUX, the Danish manufacturer of roof windows and innovative window solutions for the home, aims to help people discover the potential hidden in their homes – by encouraging them to look up. 

Called The magic is here. Let it in, the campaign is led by a beautifully crafted film Starstruck, which tells the story of a little boy’s love for the universe. For seven-year-old Edvin, there is nothing better than space; the stars remind him of his dad. At school, he finds it hard to focus on anything but the mysteries of the universe, and his bedroom ceiling is covered in glow-in-the-dark stars and planets. One day, his mum decides it’s time for a big change – she replaces the glow-in-the-dark stars with a VELUX skylight. This act of love brings mother and son together in …

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