Video Inspo: Sparking Conversations with John Lewis [Video]

“Have you seen the new John Lewis Ad? It’s beautiful” 

“I am deeply moved by this” 

“Well, that ad just screwed my mascara”

These are just some reactions from our video production team after watching the lastest 90-second Christmas ad from John Lewis & Partners.

Set to a slow, Mike Geier cover of Blink-182’s All The Small Things, it follows a man as he takes up a certain new hobby — perhaps a little later in life than you’d expect.

Although he struggles from the start, he never gives up – despite the bumps, scrapes and an eventual apparent broken arm. But only as he begins to get the hang of it is it revealed what all his efforts have actually been for… 

While John Lewis ads are always highly talked about for their big budget, this year, the glitz and glam has been stripped back, but those watching are still talking. Albeit for a very different reason.

The 2022 TV advertaims to raise awareness of the …