VIDEO SCHEDULING: 4 EXAMPLES FOR ON-DEMAND CONTENT [Video]

Brightcove’s video platform has a helpful feature that lets you set sunrise and sunset dates on your videos. Below are four examples of different ways you can use this in your everyday workflow.

1. Long-form Video Content Cut Down into Series of Short Clips

A great video marketing and content strategy is to break up a long-form video into segments or to edit it into shorter highlights. By creating shorter clips, you have a series of related videos you’re able to release on a cadenced basis over a few weeks.

For example a longer live event could yield several shortened videos delivered on demand. This allows you to stay in touch with your viewers after the event as well as offer them valuable content to promote the next event. If you’ve integrated your video platform with your marketing automation platform (MAP), you’ll be able to use the video metrics to …